Founders
Joe & Julie Stephens
Forever Young Brands was born from a simple phrase spoken around a fire nearly 17 years ago: "Sprint to the Finish." At the time, it was just a few words. Over the years, those words became a way of life.
From an early age, Joe carried a restless, untamed spirit. While many people seemed content following a predictable path, he was always driven to find his own — embracing challenges, pursuing growth, and refusing to let age define what was possible. Today, he calls that mindset the Ageless Spirit: the belief that youth isn't measured by years, but by the energy, curiosity, resilience, and passion you bring to life every day. That philosophy has shaped Joe's career as a Vice President of Real Estate in the franchise world, fueled his passion for fitness and personal growth, and became the foundation of Forever Young Brands.
Julie shares that same drive. By day, she brings her expertise in grant management to the business side of her local school corporation's Special Education department. Outside the 8-5, she's a true fitness enthusiast who believes movement is medicine — her energy infectious, whether she's in the gym or just living an active life. As co-founder and Joe's wife, Julie embodies the Ageless Spirit as much as anyone: proof that with the right mindset, you never stop chasing more.
Together, Joe and Julie built Forever Young Brands into more than apparel — a movement for the competitors, dreamers, builders, and doers who refuse to slow down, settle in, or be defined by a number. Because staying Forever Young isn't about your age. It's about living with an Ageless Spirit.
Sprint to the Finish.
Founder
Bryon Stephens
Bryon Stephens brings more than 35 years of experience building and growing some of America's best-known restaurant and franchise brands, but he still believes the best ideas are the ones that just make people smile. After helping scale companies from small regional concepts to national success stories, Bryon joined his brother Joe to launch Forever Young Brands because it represents something more than business...it celebrates living with energy, purpose, and a youthful spirit.
His passion is helping great ideas grow into great brands while never losing
sight of what matters most: creating products and experiences people
love.
Bryon believes
staying young isn't about your age...it's about your attitude. Stay curious.
Have fun. Keep growing. That's the Forever Young way.
Ambassador
Shelby Gilbert
At 29, Forever Young Brands reminds me that youth isn't a number — it's a mindset. The foundation of FYB inspires me to stay active, embrace new challenges, and build a life with purpose instead of waiting for the "right age." The brand encourages me to keep moving, keep growing, and live today with the same energy and curiosity I hope to carry for decades to come. I'm not just planning for the future — I'm choosing to live with an ageless spirit now.
Ambassador
Maddie Dalton
As a firefighter and old soul, Forever Young Brands resonates with me because it's built on purpose, resilience, and an ageless mindset. I believe in showing up, serving others, and living with intention every day. This brand reminds me that life isn't measured by age — it's measured by character, grit, and how you choose to finish the race.
Ambassadors
Luke Barnes & Ainsley Dalton
For Luke and me, Forever Young Brands is a reminder that the best moments in life are the ones we choose to fully embrace. Together, we're building a life centered around growth, adventure, and making memories — from long walks with our fur babies to days on the water and supporting each other through every new goal. As an Interventional Radiology nurse and an aspiring firefighter, we understand the value of hard work, but we also know the importance of slowing down to enjoy the journey. Forever Young inspires us to keep saying yes to new experiences, keep challenging ourselves, and never lose the excitement that makes life so fulfilling.
One Spirit, Many Stories
A founder, a firefighter, a nurse, a team member just getting started — different ages, different callings, same refusal to slow down. That's the ageless spirit. It doesn't look like one thing. It looks like everyone on this page, and everyone who wears this brand.
This is who we're building Forever Young Brands for.